Sears Is Bringing Back The Wish Book

An iconic holiday catalog is coming back.

Sears is releasing their Wish Book for the first time since 2011. The catalog, filled with toys, home decor and furnishings, games, clothing and more was first published by the retailer in 1933.

This time, the book will be high tech too. It will have digital versions on the Sears app and With online shopping expected to outpace brick and mortar numbers, it may be the thing Sears needs to save itself.

Only Sears “best members” will get their hands on a physical book.

Source: CNBC

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