According to a recent survey, millennials buy a lot of stuff online – and don’t step into brick-and-mortar stores very much. Amazingly, more than half of their total purchases in 2016 were made online.
Well, they might buy most things online, but they don’t buy everything online. 62% said they plan to buy their next car in-person at a dealership.
It seems there’s something to be said for the excitement of seeing a car in the show room, taking it for a test drive and really getting a lungful of that new car smell ... before writing the check.